Optimedio is an interactive agency that specializes in creating the image of companies on the internet, building brand recognition, and website optimization. Our specialists know very well how to use the potential of each website and make it generate more profit. We approach each project individually, taking into account the needs and expectations of our clients and the specificity of the industry. Our offer is addressed both to large corporations whose goal is to become a leader on the market, as well as smaller companies that are just beginning their adventure with online business.
Website positioning (SEO) is currently one of the most effective methods of promoting websites on the internet. The goal of SEO is to improve the visibility of the website in Google search engine for specific keywords. Effective positioning allows you to reach a very large group of clients, thanks to which the brand becomes recognizable and brings more profit.
Paid advertisements in Google AdWords are a good way to increase website traffic in a short time. In Google Adwords, you pay for a click, meaning a user’s transition to a website. The combination of Google AdWords and SEO gives the best results.
Promoting the brand in social media is a chance to attract new customers and increase online recognition. Social media allow you to maintain constant contact with customers and build their attachment to the brand. A properly prepared social media campaign also supports the website positioning process.
Content marketing is an excellent method of increasing website traffic and acquiring new customers by publishing useful and attractive content, for example, on a company blog. A well-planned content marketing campaign not only contributes to the visibility of the website on the Internet, but also builds trust among customers and effectively increases sales.
The SEO audit is based on a thorough analysis of the website. As a result of the audit, a document is created, in which all the comments, tips and recommendations regarding the optimization of the website in terms of SEO are included. Thanks to the SEO audit, it is possible to detect all potential errors that may result in a lower position of the website in the search ranking.
UX / UI analysis allows to determine whether the website is attractive, functional and intuitive for users. The aim of the analysis is to provide information about what can be improved on the website, so that it fully meets the needs of users and prompts them to take specific actions, for example, making a purchase in an online store, filling out the contact form or registering on the website.
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